Finding the human moment, the beating heart, and bringing it to life on the screen.
Losing the jargon and the canned language.
Respecting your audience. Respecting their intelligence. Respecting their time.
Being brave. Being dependable. Being fun.
Here are some samples from the scores of projects for commercial, corporate and non-profit clients. Not represented: the vast amount of corporate work created for an internal audience (because, well, it's internal and staying that way).